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2024 Fair Artwork Revealed


Contact: Katie Marzullo
Direct Line 949-257-9089

April 25, 2024

2024 Fair Artwork Revealed

Watsonville, CA - Look closely! There are so many fun and fantastic details in this year’s Fair artwork… based on our theme, “Pioneer Days to Modern Ways!”

Artist Susan McBeth created the time-defying design. It features a covered wagon hovercraft, an astronaut and pioneers with a smartphone and tablet in hand. And don’t miss the drone cleverly hidden in the logo. The artwork is the perfect depiction of Fairs past, present and future.

The timeless tableau is the culmination of many creative minds, both Fair officials and marketing team members, brainstorming the limitless possibilities inspired by “Pioneer Days to Modern Ways.” They handed off their ideas to McBeth who crafted them into the hand drawn, colorful and original artwork attached.

You’ll remember some of McBeth’s precious characters from previous Fairs, including the loveable surfing pig.

This artwork will first be featured on the cover of 2024 Entry Guide. The Entry Guide will be available online, and distributed to local businesses, early next month.

sccf poster 2024

Please visit for updates and more information.


The Santa Cruz County Fair celebrates the rich agricultural history of our community and people and invests heavily in bringing this heritage to our youth.  The 2024 Fair will be held September 11-15, at the Fairgrounds located on Highway 152 just east of Watsonville.  Information on the Fair, and the Fairgrounds - a year-round entertainment and event venue, can be found at