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Pioneer Days to Modern Ways


Contact: Katie Marzullo
Direct Line 949-257-9089

March 14, 2024

Pioneer Days to Modern Ways

Watsonville, CA – Drum roll please! The Santa Cruz County Fair is excited to announce the winner of the Fair Theme Contest and the theme! Kyle Middleton beat out more than 85 submissions with the theme, “Pioneer Days to Modern Ways.”

“We have it all! Our pioneer past at the Ag History Project as well as a look to the future with new techniques and technologies - celebrating the Past, Present and Future,” says Middleton.

As the winner of the contest, Middleton gets tickets to the Fair and a parking pass. But, because she is one of our dedicated Fair Department Heads, she has chosen to donate her prize package to the Boys and Girls Club of Scotts Valley.

The 2024 Fair will indeed showcase the best of Pioneer Days and Modern Ways. For the first time ever, the Fair will feature a Drone Show! 200 drones will take to the sky above the fairgrounds each night in a stunning and artistic display of technology.

The Fair will also host all the annual favorites… the Tractor Parade, Junior Livestock Auction, Monster Trucks and Motocross, a Horse Show, Charras and much more! There will also be live concerts, including a Taylor Swift Tribute.

For all our local bakers, makers, florists, farmers, quilters, poets, artists and LEGO lovers… please look for the Fair Entry Guide, online and in stores, May 1st.

The Fair runs September 11th-15th, 2024.  See you there!


The Santa Cruz County Fair celebrates the rich agricultural history of our community and people and invests heavily in bringing this heritage to our youth.  The 2024 Fair will be held September 11-15, at the Fairgrounds located on Highway 152 just east of Watsonville.  Information on the Fair, and the Fairgrounds - a year-round entertainment and event venue, can be found at